Meta Signs Voice Agreements With John Cena And Other Celebrities

Meta Platforms, the parent company of Facebook, Instagram, and WhatsApp, has reportedly signed voice deals with several notable celebrities, including John Cena, Judi Dench, Kristen Bell, Awkwafina, and Keegan-Michael Key, according to a recent Reuters report. A source familiar with the situation indicated that these voices will be utilized in Meta’s AI-powered chatbot, allowing users to choose from a selection of five celebrity voices.

Meta Set To Launch AI-Powered Audio Features At Connect Conference

The new audio feature will be unveiled at Meta’s annual Connect conference, starting Wednesday, according to the Reuters report. This initiative represents Meta’s ongoing effort to integrate generative artificial intelligence into its services, positioning itself against competitors like OpenAI and Google in the fast-paced AI landscape. 

Alongside the celebrity voices, Meta also intends to offer generic voice options for users of its apps.

Meta CEO Mark Zuckerberg recently hinted at the company’s AI initiatives in a promotional video featuring John Cena, where they showcased stunts while wearing Meta’s Ray-Ban smart glasses. Launched last year, these glasses became Meta’s first product to incorporate an audio version of the AI chatbot.

Alongside the AI voice feature, Meta is anticipated to launch its first augmented reality glasses at the Connect event. The company is also expected to outline its roadmap for additional hardware products, including updates to the Ray-Ban Meta smart glasses.

Enhancing It’s AI Capabilities 

Meta has been swiftly enhancing its AI capabilities to compete with companies like OpenAI, Microsoft, and Google. In 2022, the company tested text-based “character” versions of its chatbot, featuring celebrity-inspired personas such as Paris Hilton and Snoop Dogg, but these did not achieve significant user engagement. The focus has since transitioned to an AI Studio product, enabling content creators to develop chatbot versions of themselves.

OpenAI encountered legal challenges earlier this year when actress Scarlett Johansson alleged that the company used a voice resembling hers without permission.

The full scope of the celebrity voices feature has not been officially confirmed, as Meta has not publicly disclosed this information yet. However, all details regarding Meta’s AI and hardware plans are expected to be unveiled at the upcoming Connect conference.

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