Subhi Agrawal
Milan Fashion Week wrapped up on Saturday, delivering a culmination of captivating moments and unexpected revelations. Among these highlights was Bottega Veneta’s evening show, which stood out for drawing inspiration from a unique and unanticipated source, intriguing attendees and fashion enthusiasts alike with its innovative approach and creative influence.
“I took as my starting point the scene from Spielberg’s film ‘E.T.’”
Bottega Veneta’s artistic director Matthieu Blazy said “For this show, I took as my starting point the scene from Spielberg’s film ‘E.T.’, when the mother opens the closet to reveal a world of stuffed animals…”
“The surprise of an imaginary world, the world of childhood, where everything is possible, where everything is a game, a joy, an adventure,” he added.
Blazy aimed to recreate children trying on their parents’ clothing or the first day of school, where parents prepare the perfect outfit for their child, who returns everything upside down.
This led to clothes with one leg in a skirt and the other in pants, dresses that were slightly too large, and creases or superimpositions.
What about the match-embroidered dress? He said “It’s the object of childhood’s forbidden game, intrepid and dangerous,”
Madonna sat in the front row of the Dolce & Gabbana show
Superstar Madonna was seated in the front row of the Dolce & Gabbana show earlier on Saturday, with a black lace veil barely concealing her face.
A tribute to the “Material Girl” was presented on the catwalk, where models wore blond wigs, some adorned with pointed breast corsets, and others sporting black men’s tuxedos paired with trouser braces.
But investors were also present at Bottega Veneta, in addition to fashion enthusiasts.
Established in Vicenza, in the Veneto region of northeastern Italy, in 1966, the label gained recognition for its finely crafted leather items and skilled weaving. In 2001, it joined the Kering group based in France.
Moreover, Kering is looking to capitalize on its more modest and understated Italian brand, as sales of its mainstay brand, Gucci, have dropped 20% in the first half of this year.
Bottega Veneta reported revenue growth of 3% to 836 million euros ($933 million) in the first half of 2024, whereas Gucci’s revenue decreased dramatically to 4.1 billion euros, or about half of Kering’s total revenue of nine billion euros.
Therefore, while being a drop in the ocean compared to other luxury brands, Bottega Veneta is a promising one that complements its own approach to fashion. Bottega Veneta is a highly sought-after brand that is conspicuously absent from social media. The Franco-Belgian Blazy, who assumed the role of creative director at the end of 2021, is responsible for the company’s covert hyper-exclusivity.
Bottega Veneta has built up considerable cult status in recent years
Bottega Veneta, a cult brand under Blazy, has gained significant cult status with its sumptuous materials and cult pieces like jeans-like pants in buttery calf leather.
The brand uses signature woven leather, “intrecciato,” or a brass “nodo” as an essential design element.
In 2021, Bottega Veneta deleted its Instagram account, allowing fans to take over an unofficial “newbottega” account to stay updated on the latest news.
Bottega Veneta, a luxury brand, has opened Palazzo Van Axel in Venice, a fully restored palace. The brand, passionate about contemporary art and design, collaborates with photographers and creatives, often revealing their projects during fashion shows.
The palace offers personalized services, including the opportunity to choose from luxurious leathers and unique pieces not available in stores. It also hosts exhibitions, special projects, and the presentation of Bottega Veneta’s high-end jewelry collection in November.
The brand’s passion for contemporary art and design continues to drive its projects.
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