Subhi Agrawal
Following the Dunkin’ Donuts refusal to advertise on Rumble due to the platform’s “right-wing culture”, MAGA influencers are calling for a boycott of the company, Dunkin’ Donuts
Chris Pavlovski said, “No, we don’t discriminate. All cultures are welcome on Rumble.”
How Did The Controversy Begin?
The turmoil began after the CEO of Rumble Video, Chris Pavlovski, shared a series of screenshots on X, claiming they were from an email exchange between them and the popular coffee chain; since then the post has blazed frustration among Trump supporters and called for a cancellation.
Pavlovski’s post claimed that Inspire Brands, which has owned Dunkin’ Donuts since December 2020, refused to advertise on Rumble. He wrote on X, “Inspire Brands / Dunkin Donuts didn’t want to advertise on Rumble because of “right-wing culture.” However, the authenticity of the emails remains unverified.
Company Remains Silent
Despite being tagged in several posts, Dunkin’ Donuts and Inspire Brands remained silent on their social media accounts. On Wednesday, #BoycottDunkinDonuts was the top trending topic on X for 5 hours.
Rumble reached out to Dunkin’ Donuts and its parent company, Inspire Brands, to discuss advertising opportunities on the platform, emphasizing its audience’s high coffee consumption rate. However, as per Newsweek, Rumble has since filed a lawsuit against advertisers, claiming they withheld business from the platform due to the right-wing content it hosts.
The controversy began after the coffee chain replied, “We are open to continuing discussion as the site evolves! I am sorry to share that because I want to help,”
Public Backlash Against Dunkin’ Donuts
“They thought they could bully Rumble into dropping their biggest podcasts behind the scenes. I know this for a fact. It’s time to BudLight- @dunkindonuts,” a social media influencer wrote on X.
Another said, “Boycott them. We have to stick together.” “Time to give Dunkin’ Donuts the Bud Light treatment. Go Woke, Go Broke,” another stated. “Disgusting. Why treat people on the right as if they are some type of virus that must be avoided.”
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