Recently, the renowned apparel management firm Global Brands Group (GBG) has arrived at a decision to go fur-free contemplating a futuristic objective. It has led to adopt a farsighted trend in the domain of fashion namely veganism which seems really shocking to be heard as a move within the industry.
The gutsy progression
The company which owns Aquatalia, its own luxury line besides licensing more than a dozen other marques has ultimately proscribed the use of animal fur in the dire need of the hour indicated to protect the animal world. The concern, however, is based in Hong Kong which includes a series of other labels under its name like Calvin Klein, Kenneth Cole, Ellen Tracy, Juicy Couture, Frye, Spyder, Tahari, Jones New York, Sean John, Goats, Dakine, Katy Perry, Karen Millen, Taryn Rose, and AllSaints.
The moment of applause
The milestone has garnered huge appreciation from another group as PETA, which lately pensioned from its decade long “Rather Go Naked Than Wear Fur,” campaign praised the vogue motley for “its compassionate and business-savvy decision to ban fur”.
Elisa Allen who happens to be the Director of the faction revealed that GBG’s resolution upheld the fact – “the future of fashion is vegan.” She suggested a better picture behind the settlement in a press release claiming, “PETA urges all retailers to meet the rising demand for luxurious, cruelty-free alternatives or be left in the dust by ethical shoppers, who simply don’t want animals to be abused and killed for coats, collars, or cuffs”.
In fact, Global Brands Group has joined hands with several other fancy brands that have abstained from using fur in recent years. Gucci, Burberry, the Karl Lagerfeld Brand, Prada, and Chanel are the ones to be called out from the list.