Canadian-American actor, comedian, film producer and screenwriter Ryan Reynolds has signed a deal with Proof Drinks to distribute his Oregon-made Aviation Gin in the UK in order to grow its presence in Britain!
About The Brand
In 2018, Davos Brands secured its celebrity backing with Reynolds, who bought an ownership interest in the company.
According to Nielsen, Aviation Gin was responsible for 37% of the total gin category growth in the US last year, which is distilled and bottled in Portland.
What Does The New Partnership Mean?
Aviation is already available to buy across 270 Asda stores and 60 Waitrose outlets in the UK, which is simultaneously driving its presence in restaurants and bars throughout the country.
The brand, however, sells in over 40 countries with further plans for international expansion this year. Proof Drinks seems to be all set as of now, to look after its distribution in the UK on and off-trade.
Decoding The Reputed Association
Hollywood heartthrob Reynolds said, “The UK is a huge priority for us. It’s the most discerning gin market and we’re hopeful the momentum we have around the world and in the UK will help us worm our way into more hearts, minds and Martini glasses across Great Britain”.
CEO of Davos Brands, Andrew Chrisomalis said, “Proof Drinks has a proven track record of nurturing and growing brands through effective sales and nationwide distribution. We’re excited to continue the expansion of Aviation Gin is the oldest, most discerning gin market in the world, and we’re thrilled to have Proof Drinks on board to lead those efforts,”.
Paul Ferguson, the co-founder of Proof Drinks, added: “Aviation is a smooth, quality spirit with a wonderful backstory. We can’t wait to start working with the brand and introduce this American gin to a wider UK audience.”
The deal has been put into effect immediately.
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