How many of you did wonder ever that movies would find a makeshift from halls to our digital screens? Never right! Yes, we were all right in our logic until the pandemic obliged us to think about the world in a different way. In fact, it would be our new normal if you have already accepted the truth which would transform the film business in unconventional ways.
The historical transformation
And here the reality didn’t turn out to be an exception as the movies namely The SpongeBob Movie: Sponge on the Run and Bill & Ted Face the Music which star Keanu Reeves might opt for digital platforms rather than going for theatrical releases, a veteran industry expert has commented. Both the projects were set to hit the theatres in the upcoming August. Well, it would be the third instalment of SpongeBob and the much anticipated third version of the Bill & Ted franchise if you take a look. But as the coronavirus outbreak has forced closures of the cinema halls since the past months, they might be the next in the line to follow the footsteps of Trolls World Tour and Scoob! as the recent development of high-profile titles to release exclusively on premium video on demand, which is expected to be priced at $19.99 for a 2-day rental period.
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Next strategy: optimum utilization of funds
Recently Jeff Bock, who happens to be a senior analyst at entertainment research firm Exhibitor Relations in an interview with CNN Business revealed, “We just don’t know at this point what the world will look like in June and July, but what we do know is if studios are planning to release these films in theatres, they’d have to begin advertising them right now. That’s more money than they might be risking. That’s why some of these films make a lot of sense going straight to digital.” Caught up in the unpredictability, who would wish to bet their money on imaginary castles?
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Breaking through the traditional approach
He further professed to say, “With the uncertainty that lies ahead, studios are no doubt running alternative scenarios, crunching numbers and ultimately weighing the possibility of more films going to on-demand. The pandemic will likely only streamline which films fit into that pipeline more and more going forward.”
Indeed, that would lead to a more focused competition in the space of filmography inevitably where success would lie in adaptability and consistency to coordinate in terms of the present scenario.
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