Rishika Shahi
In a recent interview, Alex Cho, President of Personal Systems at HP, shared insights into the company’s ambitious plans to leverage artificial intelligence (AI) in its computing products. With a focus on collaboration with software firms, HP aims to create a unique value proposition for its AI-enabled computers by 2025.
The Vision for AI-Enhanced Computing
Cho emphasized that HP is committed to transforming the user experience through advanced AI technologies. He noted that the company is exploring innovative ways to integrate AI into its hardware and software offerings, making them more intuitive and responsive to user needs. “We are working closely with leading software firms to ensure our AI computers stand out in a crowded market,” Cho stated.
Collaborations with Software Firms
To achieve its goals, HP is actively seeking partnerships with various software developers. These collaborations aim to enhance the functionality of HP’s devices, enabling features that improve productivity and user engagement. By integrating cutting-edge software solutions, HP plans to offer a seamless experience that combines hardware efficiency with intelligent software capabilities.
The push for AI-enhanced computers comes in response to increasing demand from consumers and businesses for smarter technology solutions. Recent studies indicate that a significant portion of users are looking for devices that can adapt to their workflows and enhance productivity. “Our goal is to create products that not only meet but exceed these expectations,” Cho explained.
Future Innovations on the Horizon
Looking ahead, Cho hinted at several upcoming innovations that will be showcased at future HP events. These include advancements in machine learning algorithms and user interface design that will redefine how users interact with their devices. “The future of work is personal, and our technology will reflect that,” he added.
Here are selected excerpts from the interview with HP’s Alex Cho, highlighting the company’s strategic direction in the AI computing landscape:
Q: More than the hardware itself, HP’s Imagine event this year brought the spotlight on many ISVs who are working closely with your company to develop solutions that take advantage of the new processing power of AI PCs to run workloads locally. Was the intention to create an AI PC ecosystem of your own, parallel to the work being done by Microsoft and others?
Cho: “We are working across the industry with ISVs to showcase and elevate what these new AI PCs can do. We believe this benefits the entire category and ecosystem. We work very closely with Microsoft, Intel, and AMD. The reason we collaborate with them is that we believe the world needs to see and experience that our latest AI PCs are not just devices, but tools that can offer new capabilities and add new value.”
Cho: “I feel AI is going to be very much a hybrid experience. You’ll run AI in the cloud, which already provides a lot of value—this is how most people use AI today. The phone is becoming a device through which you can run AI, with much of that processing happening in the cloud. Or, in some cases, you might run AI locally as well, which also has value.”
Q: Does that also mean that the form factor of PCs will evolve?
Cho: “Because generative AI is more multimodal and allows for more natural interfaces, we can reinvent the human-computer interface. This means the form factor or structure of the device has a lot more diverse opportunities.”
Q: The semiconductor space is fighting for dominance, with three players, Intel, AMD, and Qualcomm, supplying chips to PC vendors like you. Does that make it difficult to design different PCs with different chips?
Cho: “We look at the unique attributes of the silicon and also consider segments, personas, and use cases… Different silicon players offer a variety of values, so we spend a lot of time collaborating with them.” These excerpts illustrate HP’s commitment to integrating AI into its product offerings while fostering collaboration within the tech industry to enhance user experiences and redefine computing interfaces.
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