The Duke of Sussex asked to be introduced as Harry only at the Travalyst event in the Edinburgh International Conference Centre on Wednesday.
The Scrapping Of The Royal Title
The duke would normally be addressed as Sir or His Royal Highness – a title he will no longer use when he steps down as a working royal on 31 March.
The former Labour adviser and broadcaster Ayesha Hazarika, the host of the conference, introduced the duke on the stage as simply Harry after the royal asked for just his first name to be used.
UK To Be Guided By Scotland: Harry
Addressing the audience, he told that the industry in Scotland stands at the forefront of making the sector greener, saying it could set an example for the rest of the UK and the world.
He said, “We want to hear truths and perspectives from across the industry. We don’t need to reinvent the wheel, a lot of great work has already been done. But our research again shows that many of these endeavours have failed to reach the conscientiousness of consumers.” Harry added: “We have to work together … to scale up the good practices already being used around the world. Scotland is a great example of what we mean. There is a holistic ambition to Scotland’s intent that can be adopted across the UK and even around the world. Scotland is one of the fastest-growing tourism destinations worldwide and it’s at the forefront of a more sustainable approach, which is why your insight into these issues is so incredibly valuable.”
The duke founded the Travalyst coalition along with brands including Booking.com, Skyscanner, Tripadvisor, Trip.com and Visa.
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In Scotland today, The Duke of Sussex and Travalyst have hosted a summit to launch their next phase of work, putting communities first, with a mission to create a more sustainable tourism industry. • “We are a coalition of partners with a shared goal to transform the future of tourism and travel for everyone – to give people access to better information and ensure the future development of tourism positively supports the destinations that the industry relies on, and that their communities depend on. We believe travel is a good thing. It is the heart of human experience, of cultural connections and of new friendships.” – The Duke of Sussex Travalyst is working to build a future where people are able to take holidays and trips that have social, environmental and economic benefits to communities and destinations built in. There is an increasing desire for these types of trips – and we want to make them a reality for everyone. At today’s summit in Edinburgh, representatives from across the Scottish tourism sector discussed the need to encourage and incentivise sustainable practices across the supply chain, in a way that meets the needs of consumers who want more clarity on how to choose more sustainable options. Image © PA / SussexRoyal
The Unified Motto
The organized meeting will, however, allow Harry and his Travalyst team to gain feedback from the travel industry on new ideas for sustainability, besides creating an online scoring system to show the eco-friendly status of aviation, accommodation and holiday experiences.
About 100 people from the tourism and travel industries were invited to join the working summit.
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